Frequently Asked Questions

What is the Beer & Spirits Festival?

The Geneva Lake area's only beer and distillery tasting event. Offering unlimited sampling from over 35 Midwestern micro-craft breweries, the Beer & Spirits Festival is so much fun it's scary! Also featuring concessions, merchandise, music, photo booth, raffle prizes and silent auction to benefit "Never Say Never Playland." It's a festival you won't want to miss!

How many beers will be represented?

Over 120 different beers, spirits, ciders and malt beverages will be available to taste. Early admission ticketholders will be able to sample 3 EXCLUSIVE brews available only from 12:00 pm  - 1:00 pm.

How much is the event and what does it include?

This event is limited to 1,000 attendees and will likely sell out. There are three ticket options: early admission ticket, general admission ticket, and designated driver ticket.

Early admission tickets ($60) get you in one hour early (12:00 pm) and a commemorative souvenir, plus access to 3 exclusive beers that will be available from 12:00 pm - 1:00 pm ONLY.

General admission tickets ($45) include unlimited drink samples plus a commemorative tasting glass.

Designated driver tickets ($15) get you into the festival and unlimited soda samples. Designated driver ticketholders will not be able to drink any of the beer samples.  A cash bar is available on site for mixed drinks.

Tickets can be purchased on this site or on Eventbrite. After purchasing, you will receive an email confirmation from us. Tickets purchased online will be printable or you can save the ticket to smartphone to be scanned.

Attendees who purchase tickets over the phone or in person will be placed on the "Will Call" list at the event.

No one under age 21 will be admitted to the festival; proper identification and a valid ticket will be required for all guests.

How do I buy tickets?

Tickets can be purchased online, or by calling 262-729-4471.

Where is the festival?

The Beer & Spirits Festival will be held at The Ridge Hotel, W4240 WI-50, Lake Geneva, WI 53147. For more information on The Ridge Hotel, visit www.ridgelakegeneva.com. Hotel packages are coming soon. There will be only one main entrance to the festival.
Please have your ID and tickets ready to make admittance to the festival run smoothly.

Is there parking available?

Parking is free.

Who can attend?

You must be 21 years old to attend Beer and Spirits. No one under 21 will be admitted.
No babies or children are permitted.
Attendees will be asked for photo identification and then given a wristband or stamp to enjoy the event. You must have a stamp to regain entry if you leave.

Is there a taxi service?

The Lake Geneva area has several cab companies that provide service:

  • A1 Limousine & Taxi: 262-245-1400 or 262-248-2619
  • Delavan Taxi: 262-728-0490
  • Lakes Area Taxi: 262-248-4770
  • Senior Cab: 262-949-8294
  • UBER
Can I buy a souvenir?

T-shirts will be available at the event, but we cannot guarantee availability of sizes. There will also be souvenir glasses, lanyards and more available for purchase at the event.

Will food be available?

A concession stand will be available from The Ridge Hotel.

Can I wear a costume?

Yes, you may wear a costume to this event, provided it is appropriate and not a safety hazard.

What if I have other questions?

Contact us at 262-729-4471, or contact us online.