Frequently Asked Questions

What is the Beer & Spirits Festival?

The Geneva Lake area's only beer and distillery tasting event. Offering unlimited sampling from over 30 Midwestern micro-craft breweries, the Beer & Spirits Festival is so much fun it's scary! Also featuring food sampling and concessions, merchandise, music, photo booth, raffle prizes and silent auction to benefit "Never Say Never Playland." It's a festival you won't want to miss!

How many beers will be represented?

Over 150 different beers, spirits, ciders and malt beverages will be available to taste. V.I.P. Attendees will be able to sample 6 EXCLUSIVE top-notch brews only available to V.I.P.

How much is the event and what does it include?

This event is limited to 1,200 attendees and will likely sell out. General admission includes unlimited drink samples plus a commemorative tasting glass.

Tickets are $40 before Sept. 1 and $45 Sept. 1 and after. You will receive an email confirmation from us. Tickets purchased online will be printable or you can save the ticket to smartphone to be scanned and attendees who purchase tickets over the phone or in person will be placed on the "Will Call" list at the event. No one under age 21 will be admitted to the festival; proper identification will be required for all guests.

We are excited to announce a whole new "Hopped-Up V.I.P. Experience!" We have limited V.I.P. tickets available for $75 before Sept. 1 and $80 Sept. 1 and after. V.I.P. includes admission at noon for exclusive tasting of all the attending breweries including the 6 exclusive, top-notch brews only available in the V.I.P. Lounge, exclusive snacks and treats and a Beer & Spirits commemorative tasting glass.

How do I buy tickets?

Tickets can be purchased online, or by calling 262-729-4471.

Where is it?

The Beer & Spirits Festival will be held at The Ridge Hotel, W4240 WI-50, Lake Geneva, WI 53147. For more information on The Ridge Hotel, visit Hotel packages are coming soon. There will be only one main entrance to the festival.
The festival will be held both indoors AND outdoors, so please dress accordingly.
Please have your ID and tickets ready to make admittance to the festival run smoothly.

Is there parking available?

Parking is free.

Who can attend?

You must be 21 years old to attend Beer and Spirits. No one under 21 will be admitted.
No babies or children are permitted.
Attendees will be asked for photo identification and then given a wristband or stamp to enjoy the event. You must have a stamp to regain entry if you leave.

Is there a taxi service?

The Lake Geneva area has several cab companies that provide service:

  • A1 Limousine & Taxi: 262-245-1400 or 262-248-2619
  • Delavan Taxi: 262-728-0490
  • Lakes Area Taxi: 262-248-4770
  • Senior Cab: 262-949-8294
  • UBER
Can I buy a souvenir?

T-shirts will be available. Pre-orders are highly recommended. T-shirts will be available at the event, but we cannot guarantee availability of sizes. There will also be souvenir glasses, lanyards and more available for purchase at the event.

Will food be available?

Local restaurants and businesses will be providing food samples and a concession stand will be available from The Ridge Hotel.

Can I wear a costume?

Because our 2018 festival is happening on Halloween weekend, we are encouraging costumes (provided the costumes are safe and appropriate for the event!). 

What if I have other questions?

Contact us at 262-729-4471, or contact us online.