Frequently Asked Questions

What is the Beer & Spirits Festival?
The Geneva Lake area's only beer and distillery tasting event. Offering unlimited sampling from over 30 Midwestern micro-craft breweries, the Beer & Spirits Festival is so much fun it's scary! Also featuring food sampling and concessions, merchandise, music, photo booth, raffle prizes and silent auction to benefit "Friends of Big Foot Beach." It's a festival you won't want to miss!

How many beers will be represented?
Over 150 different beers, spirits, ciders and malt beverages will be available to taste. V.I.P. Attendees will be able to sample 8 EXCLUSIVE top-notch brews only available to V.I.P.

How much is the event and what does it include?
This event is limited to 1,300 attendees and will likely sell out. General admission includes unlimited drink and food samples plus a commemorative tasting glass.

Tickets are $40 before Sept. 1 and $45 Sept. 1 and after. You will receive an email confirmation from us. Tickets purchased online will be printable or you can save the ticket to smartphone to be scanned and attendees who purchase tickets over the phone or in person will be placed on the "Will Call" list at the event. No one under age 21 will be admitted to the festival; proper identification will be required for all guests.

We are excited to announce a whole new "Hopped-Up V.I.P. Experience!" We have limited V.I.P. tickets available for $75 before Sept. 1 and $80 Sept. 1 and after. V.I.P. includes admission at noon for exclusive tasting of all the attending breweries including the 8 exclusive, top-notch brews only available in the V.I.P. Lounge, exclusive snacks and treats and a Beer & Spirits commemorative tasting glass.

Vip Designated Driver tickets are $35.00 Designated Driver tickets are $10 and include unlimited gourmet soda sampling, bottled water as well as unlimited food samples, music and photo booth pictures.

How do I buy tickets?
Tickets can be purchased here, or by calling 262-729-4471.

Where is it?
The Beer & Spirits Festival will be held in the Forum at the Grand Geneva Resort in Lake Geneva, WI, 7036 Grand Geneva Way, Lake Geneva, WI 53147, (262) 248-8811. For more information on the Grand Geneva visit Hotel packages are now available. Click here for Grand Geneva rates and here for Timber Ridge Lodge and Suites rates. There will be two entrances to the festival. Please have your ID and tickets ready to make admittance to the festival run smoothly.

Is there parking available?
Parking is free.

Who can attend?
You must be 21 years old to attend Beer and Spirits. No one under 21 will be admitted. No babies or children are permitted. Attendees will be asked for photo identification and then given a wristband or stamp to enjoy the event. You must have a stamp to regain entry if you leave.

Is there a taxi service?
The Lake Geneva area has several cab companies that provide service:

  • A1 Limousine & Taxi: 262-245-1400 or 262-248-2619
  • Delavan Taxi: 262-728-0490
  • Lakes Area Taxi: 262-248-4770
  • Senior Cab: 262-949-8294
  • UBR

Can I buy a souvenir?
T-shirts will be available. Pre-orders are highly recommended. T-shirts will be available at the event, but we cannot guarantee availability of sizes. There will also be souvenir glasses, lanyards and more available for purchase at the event.

Will food be available?
Local restaurants and businesses will be providing food samples and a concession stand will be available from Grand Geneva.

What if I have other questions?
Contact us at 262-729-4471, or contact us online.